Case Study
GBM
Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider with over 34 years of experience, seven offices, and over 1500 employees across the region. It offers the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security, and services.
Applause Digital helped GBM to optimize its website for SEO, aiming to help them to stand out from its competitors in the world of end-to-end digital solutions.
Industry
Digital Solutions
Technologies
Digital Solutions Technology
Launched
1994
Country
UAE
About the Client
Leading with A Legacy of Innovation And Growth
Gulf Business Machines (GBM) is a top company that provides complete digital solutions. They have been doing this for 34 years and have seven offices with over 1500 employees in the region. They offer a wide range of services, including digital infrastructure, digital business solutions, security, and other services.
Overview
GBM trusted Applause Digital to enhance its SERP visibility and presence in the healthcare industry within a short time span of one month. GBM wanted us to show some results in the first three months, but our SEO expert made it. Applause Digital used different strategies to ensure more people could find GBM online, such as infusing the right keyword, improving its website technical issues, creating SEO-optimized content, and getting other websites to link to their own. This helped more people find GBM online and see it as a leader in clean energy.
Our Challenges
Challenges We Have Been Through with GBMs SEO Optimization
Keyword Optimization
Due to the competitive industry search terms, our SEO found it challenging to search for and rank the potential keywords. Our experts did detail research and strategic implementation, which improved their visibility to their potential audience.
Technical Issues
Unfortunately, GBM’s website has several technical issues, which gave us a highly challenging situation. A few of these challenges were technical issues, such as slow load time and broken links, which were negatively impacting your SEO performance. Our team resolved these issues, enhancing your SERPs rankings.
UI/UX Enhancement
Poor user interface and experience were hampering GBM’s SEO efforts. Our team of SEO experts optimized the website’s layout, navigation, and mobile responsiveness, improving user engagement and reducing bounce rates, boosting overall SEO performance.
SEO Content Optimization
The content on GBM’s website was not optimized for SEO guidelines, affecting its SERP rankings. Our team rewrote key pages, incorporated SEO best practices, and updated metadata, leading to better content relevance, increased organic traffic, and improved search rankings.
SEO Strategy
We Delivered
Our SEO experts curated powerful SEO strategies to enhance the GBM website’s visibility on SERPs. This strategy not only improved their online visibility and word of mouth for search engine bots. Our SEO strategies also improved their visibility for non-branded keywords, which we acknowledged using our tried and tested SEO content development strategies.
Detailed Keyword Strategy
Technical SEO Improvements
SEO Content Optimization
Clear and objectified SEO Plan
On-Off Page SEO
Monitoring and Reporting
Results
Increase in Impressions
0%
Increase in Average CTR
0%
Increase in Organic Traffic
0%
Increase in Organic Conversions
0%
What Our Client Say
