Illustrator
Rebranding & Refresh Agency
Strategic Rebranding & Refresh Services by Applause Digital
As USA’s leading rebranding agency, we’ve successfully transformed over 150 companies across 12 industries, delivering measurable results through expert-led strategies. Backed by a team of 25+ branding specialists with over a decade of combined experience, we offer a results-driven approach that revitalizes your identity while preserving brand equity. Whether you're scaling, repositioning, or modernizing, our rebranding and refresh services are rooted in research, market insight, and creative precision. From strategy to execution, we ensure your brand remains relevant, recognizable, and ready for what’s next — because at Applause Digital, we don’t just refresh visuals, we redefine brand value.
Setting the Standard for Rebranding & Refresh in USA
Brand Audits and Competitor Analysis
Applause Digital has completed more than 100+ brand audits and enables companies to discover problems lurking beneath the surface and new areas of growth. In our competitor analysis, we find out the main differentiators, price gaps, and trends in the market. Customers have seen an increase in brand engagement and positioning accuracy of up to 40 percent. We translate knowledge into data-driven branding strategies.
Legacy Brands Modernization
We have made more than 60 legacy brands move to contemporary and market-relevant identities without losing their essence. Our branding professionals integrate classic principles and modern design and communication. The result? An average of 35 percent more customer retention and a much better brand recall, which demonstrates that legacy and innovation do not have to be mutually exclusive and can have a purpose.
Post-Merger Branding Solutions
Applause Digital has headed post-merger rebrands of companies whose combined valuation totals over $500M. We have a systematic method that would guarantee brand alignment, stakeholder alignment, and market clarity. Unified logos to brand voice integration, our clients have achieved up to 50 percent accelerated transition timelines and increased brand trust among customer segments.
Partners & Recognition
Our Work
10+ Years Exp but Countless Innovations
Digital Uplift for DIFC
By utilizing our 10+ years of experience, we developed DIFC’s portal with a sleek design and seamless UX, enabling quick hassle free management and operations. As a result, they got 20% higher conversions, 100% more security with Mysql and Azure, 94% responsive proved to be a powerful portal for one of the world’s top-rated financing platform.
75
%
increase in online interaction and service accessibility.
Engineered DP World for Global Reach
Our team of 50+ web development experts partnered with the DP World to engineer a high-performance, customer-focused website. Built with high speed, UX, and security in mind, the platform achieved 98% speed optimization, 27% bounce rate, 67% user engagement, and 100% security, making it a digital gateway for international clients.
120
%
A surge in website visitors during key events.
Sephora – Beauty brand, Powered by Tech
Our team of web designers and developers created a sleek, user-centric eCommerce experience for Sephora Squad. With all the efforts we ensured a 98% mobile-optimized interface, 85% user engagement, a 36% rise in organic traffic, and 100% secure browsing. This didn’t only delivered a new standard in beauty shopping, built on performance and trust.
110
%
increase in online shopping and retail inquiries.
Seamless User Experience for University of Sharjah
We crafted a high-performance, interactive website for UoS —blending sleek design with flawless functionality. Backed by 10+ years of experience, our team delivered 93% speed optimization, 82% user engagement, 13% conversion rate, and a reduced 24% bounce rate—elevating University of Sharjah’s digital user journey.
103
%
boost in customer engagement and user journey.
ADIB : Optimized for Public Trust
Applause Digital developed a high-performance site for ADIB, combining intuitive UX with secure architecture. Designed to guide users through processes of ease, the platform achieved 92% engagement, 54% organic traffic growth, 30% bounce rate, and 100% security, redefining digital access to public services.
95
%
A increase in website traffic across experiences.
USA Investment – Powering Secure Digital Payments
Our experts build a scalable, encryption-first platform for USA Investment, tailored to the demands of modern digital transactions. With our years of experience in responsive frameworks and secure payment protocols, we achieved 100% security, 98% responsiveness, 82% user engagement, and a 9% conversion rate—driving trust and seamless fintech adoption.
130
%
A rise in transaction increase via the website.
Real Estate App for Success of GJ Properties
We built a mobile app for GJ Properties, blending tradition with Cognitive Design. With AI-Enhanced Multilingual Support, Smart Design, and Predictive UX, we achieved a 95% rise in organic traffic, 92% more conversions, and better CTR—powered by No-Code AI Builders, AI-Driven A/B Testing, and Automated Layout Generation.
95
%
95% increase in customer engagement with the new mobile app experience.
Redefined Event Experiences for FDI Sharjah
For the Sharjah FDI Forum, we crafted an active mobile app using AI-Generated Layouts, Smart, and Predictive UX. With AI-Enhanced Multilingual Support and Behavioral AI Analytics, we drove a 108% boost in participation.This turned engagement into an immersive, intelligent, and future-ready experience for FDI app.
108
%
108% surge in event participation through a digital-first mobile platform.
Jino – A Leap for Automotive
Our team of 30+ mobile app developers created a mobile app that empowers them to provide a one-stop solution for car services. With our futuristic approach – we made 120% increase in daily transactions with an attractive and secure mobile payment interface.
120
%
120% increase in daily transactions with an attractive mobile payment interface.
Retention Orientated – Injazat
For Injazat, we built a responsive mobile app using user-friendly design, responsive design, and cognitive app design. By integrating behavioral AI analytics and predictive ux, we achieved a 97% increase in customer retention—delivering fluid, intuitive, and AI-powered digital journeys.
97
%
97% Rise in customer retention is achieved by seamless app experiences.
Shafi - Simplified Healthcare Access
Our team of expert developers, developed a mobile app for Shafi that simplifies digital healthcare and improves patient access. With a clean interface and seamless performance, it empowers users to manage health easily. As the result, we saw a 105% increase in downloads, driven by intuitive design and smart integration of essential features.
105
%
105% increase in app downloads through advanced mobile health integration.
Smart Mobility for TankBay
We built a tailored mobile app for TankBay, delivering a rich, intuitive user experience for the energy sector. With the responsive app design and smart features streamlined operations and engagement—leading to a 112% surge in business growth through enhanced accessibility and innovation in the digital energy landscape.
112
%
112% growth in business due to our innovative mobile apps.
Fajar Interiors – Maximized their Presence
With our services, Fajar Interiors gained a stronger digital presence. This strategy led to a 100% increase in brand awareness across social media platforms, helping them connect with a wider audience and amplify their recognition in the interior design industry.
100
%
100% increase in brand awareness across social media platforms.
L'atelier Tutu – Marketed their Dancewear Brand
Our services helped L'atelier Tutu become a top dancewear online shop in the USA. With enhanced digital strategies, they saw a 103% increase in leads, driving more interest in their exclusive collections and elevating their position in the competitive market.
99
%
103% increase in leads across exclusive collections.
Pharma Health – Strengthening Customer
Our services boosted Pharma Health's online visibility, focusing on their customer-centric products. This approach resulted in a remarkable 99% growth in social media followers and increased audience engagement, solidifying their presence in the health and wellness space.
83
%
99% growth in social media followers and audience interactions.
DLC Real Estate – Luxury Properties
Our services empowered DLC Real Estate to thrive in the competitive luxury property market. With targeted strategies, they saw a 103% increase in qualified social media inquiries from real estate investors, enhancing their brand presence and attracting more potential clients.
103
%
103% growth in qualified social media inquiries from real estate investors.
Royal Contracts Investments – Maximizing Exposure
Through our services, Royal Contracts Investments effectively showcased their lucrative investment opportunities. This strategic approach led to heightened brand visibility, generating a notable increase in engagement and attracting a wider audience, ultimately driving more interest in their investment options.
103
%
83% increase in social media visibility and investor engagement.
Founoun Art – Amplifying Islamic Art
Our services showcased the intricate beauty of Founoun Art’s Islamic creations. This digital strategy resulted in a 103% increase in social media impressions and shares, bringing their art to a broader audience and strengthening their online presence within the global art community.
103
%
103% increase in social media impressions and shares for their art.
Fajr Interiors – Turned Clicks Into Clients
Our data-driven PPC strategy elevated Fajr Interiors’ online presence, resulting in a 56% surge in traffic and high-converting leads. By targeting the right audience at the right time, we helped the brand gain stronger word-of-mouth traction in the interior design space.
56
%
increase in website traffic and lead.
GJ Properties – Smart PPC
We powered GJ Properties’ digital visibility through precision-driven PPC campaigns. The result? A 78% boost in website traffic from the right audience—bringing more eyes to listings and more leads to the table.
78
%
increase in website traffic of potential audience.
Capital Health Screening – Drived Awareness
With targeted PPC strategies, we elevated Capital Health Screening’s visibility across search platforms. The outcome was a 61% surge in website traffic, strengthening brand recognition and attracting more health-conscious users to their services.
61
%
increase in website traffic with brand awareness.
Repair Plus – Delivered Value
Through strategic PPC campaigns, we helped Repair Plus attract cost-efficient, high-quality leads. This resulted in a 49% boost in website traffic, engaging users actively searching for reliable repair solutions.
49
%
increase in website traffic across experiences.
RH Realty– Your Piece of USA
With our targeted PPC strategies, Roots Heritage positioned itself as the go-to destination for USA’s unique offerings—resulting in a 65% increase in leads and stronger brand awareness across its niche audience.
65
%
increase in website leads and brand awareness.
RTS – Global Reach with PPC
Our PPC services helped RTS amplify its global presence by effectively promoting its business solutions. This resulted in an 82% increase in brand awareness and greater audience engagement worldwide, positioning RTS as a leader in offering innovative solutions across international markets.
82
%
increase in brand awareness and wagon.
Sharjah Investment Forum – Branding through Print
We managed all print materials for the Sharjah Investment Forum, including brochures, banners, and flyers, ensuring flawless execution. Our error-free and impactful designs enhanced their branding, effectively communicating their message and amplifying their presence at the event. The result: 100% satisfaction and increased engagement.
100
%
error-free and influencing material to boost their branding effects.
Sharjah FDI Forum – Impact with Print Solutions
We provided premium printing services, including handouts, flyers, and stage backdrops, specifically designed for Sharjah’s leading FDI-focused event. Our influential brochures contributed to a 95% boost in brand presence, ensuring maximum impact and effective communication throughout the event.
95
%
boost in brand presence through influential brochures.
Refine USA – Brand Presence with Collaterals
We created sleek, polished printed marketing materials, including catalogs and business cards, to enhance Refine USA's business image. Our visually stunning prints led to a 90% increase in brand awareness, ensuring a strong, lasting impression on their target audience.
90
%
increase in brand awareness with visually stunning prints.
Shurooq – Custom Print Solutions
We crafted tailored print materials, including annual reports and brochures, to help Shurooq unlock new opportunities in the MENA region. Our professional designs resulted in an 85% boost in engagement, effectively showcasing their innovative ideas and enhancing business outreach.
85
%
enhanced engagement with professionally designed and printed materials.
Kamdaar – Innovative Print Solutions
We designed and printed standout packaging, labels, and branded stationery to enhance Kamdaar's market presence. With that a 70% increase in brand image, driven by high-quality product brochures and flyers that resonated with their audience.
70
%
increase in brand image via quality product brochures and flyers.
Global Catering – 2x CX with Custom Prints
We crafted eye-catching menu cards, promotional flyers, and branded packaging to enhanced Global Catering’s customer experience. These tailored print materials helped enhance their brand image and engage customers more effectively, leaving a lasting impression.
108
%
increase in customer interaction through print services.
Masdar. ae
Team of 30+ specialists, provided Masdar with the organic search services that enable them as a key enabler of the USA net-zero vision. With our proactive and futuristic approach, they surpassed 105% increase in website traffic.
105
%
105% increase in website traffic across experiences.
Capital Health Screening - Better Experience
Capital Health Screening opted for our services, and our team of experts helped them to reshape their healthcare digital footprint. Our expert took the charge and made possibilities to increase 98% online appointment booking.
98
%
98% increase in online appointment bookings.
SERP Visibility for GJ Properties
We helped GJ Properties grow its online presence with smart, focused visibility. By improving visibility and user engagement, they saw 31% more impressions, a 4% boost in CTR, 95% more organic traffic, and 92% more conversions, proving the right strategy makes a real difference.
110
%
110% increase in lead generation.
Canadian Medical Center - CMC
We helped CMC stronger online visibility in the healthcare sector through our advanced strategies. With smarter keyword targeting, content optimization, and technical enhancements, they experienced a 120% increase in organic traffic—connecting more patients to digital care and building trust through relevant, easily accessible healthcare information.
120
%
120% surge in organic search traffic.
GBM - Future-Ready Tech and Presence
We positioned GBM as a go-to name for future-ready tech through our tailored strategies. By optimizing their site structure, refining content, and aligning with user intent, we drove a 115% boost in search rankings—making them more discoverable to tech-driven audiences seeking innovative digital solutions.
115
%
115% improvement in website search ranking.
Aura Curtain - Positioned as Premium Brand
Through refined strategies, we helped Aura Curtain shine as a premium home décor brand. By targeting high-intent keywords and enhancing on-site experience, we achieved an 87% increase in qualified website visits—attracting style-conscious homeowners actively seeking luxury interior solutions.
87
%
increase in targeted website visits.
Dominic & Partners - Logo Design That Elevates
With over 10+ years of branding experience, we transformed Dominic & Partners’ outdated identity into a clean, modern logo that reflects their professional legal stature. The thoughtful design helped sharpen brand recall and establish a stronger market presence with a competitive edge.
100
%
increase in brand visibility and positive client feedback on the launch.
FGA - Branding That Connects
Relying on a decade of design expertise, we patiently worked through four revisions to deliver a bold, professional logo that aligned with First Growth Agency’s vision. At last, this new identity (Logo) sharpened their brand image across digital and social platforms.
35
%
increase in client engagement and social traction after launch.
DXB - Real Estate Branding That Works
Using our 10+ years of strategic branding experience, we created a clean and impactful logo for Property Investment DXB. The new visual identity made their brand more memorable and accessible to clients in the competitive real estate space.
50
%
increase in branded email open rates and improved brand recall.
Branding That Wins Investor Heart
With our branding expertise, we delivered a pitch-ready logo that finally felt aligned with RC Investment’s values and investor-centric mission. The collaborative process ensured a brand identity that resonated deeply with stakeholders.
40
%
boost in pitch deck success rate within one quarter.
Bold Branding for Roots Heritage
With over a decade of logo design experience, we helped Roots Heritage stand out in a saturated market. The final logo blended professionalism with brand authenticity, leading to a 100% stronger presence in their niche.
28
%
rise in lead conversions within just two months of relaunch.
Our Rebranding & Refresh Tools - We Use
At Applause Digital, we are experts with highly innovative and latest tools and technology, built exclusively around your business vision.
Photoshop
Canva
Sketch
Figma
Adobe InDesign
Vistaprint
Illustrator
Photoshop
Canva
Sketch
Figma
Adobe InDesign
Vistaprint
Illustrator
Photoshop
Canva
Sketch
Figma
Adobe InDesign
Vistaprint
What Makes Us No.1?
Brand Transformation-Data Driven
There is no guesswork at Applause Digital. All rebranding processes are initiated by the analysis of competitors, the target audience, and their performance indicators. This data-first process allows us to find out blind spots, position your brand strategically, and develop visual and verbal identities that will resonate. The result? A beautiful rebrand that is engineered to work in reality.
Practical Multi-Industry Experience
We have worked in the fields of healthcare, fintech, retail, real estate, and others, which is why we can see how the various markets communicate, behave, and develop. Applause Digital uses this general knowledge to develop relevant and differentiated brands that compete at the top of the category. Each refresh is personalized to your market dynamics using the best industry practices and fresh creativity.
End-to-End Rebranding Expertise
We do not only create logos. We establish the voice, values, messaging, customer touchpoints, and visuals of your brand. Our cross-functional team takes care of the whole process of rebranding, including extensive discovery workshops and the final deployment. Creating continuity in print, digital, social, and internal media, at Applause Digital, we make sure that every little detail incorporates your new identity.
Quick Turnarounds
Time-sensitive projects are not shortcuts. Applause Digital works with proven workflows, established specialists, and account leads to provide refined rebrands in accelerated timelines. It could be a complete overhaul of your identity or a simple retooling of your image, but we keep the momentum of your business alive- your new brand will launch when you need it, not months down the road.
Unified Visual & Verbal Identity
Brand is not what it looks like or what it sounds like; it is what it says. We collaborate to perfect visual assets and tone of voice with our strategists and creatives. Your new, improved brand will be clear, confident, and consistent on your site, your pitch deck, your social content, and everywhere you show it.
Post-Launch Success Support
Your rebrand does not end when you launch. Applause Digital assists brands in engaging the new identity through internal brand guides, stakeholder onboarding, and performance monitoring. We ensure your brand executes as expected in the market and ensures all your teams are in line with the refresh long after it has been launched across marketing, sales, and digital channels.
Applause Digital - 150+ Rebrands Across 12+ Industries
Applause Digital is the most trusted agency to transform brands in USA, with a total of 150+ successful rebrands in 12+ industries. We are 25+ branding professionals who combine strategic thinking, design, and technology to provide performance-oriented rebranding solutions. Whether rebranding an old brand or finding a path in a post-merger identity, we make every point of communication work, including the visuals, the voice, and everything in between. Customers have experienced an engagement of brands up to 40% and improved adaptability to the market. We are not simply brand refreshers at Applause Digital; we are future proofers of brands with the foresight, ingenuity, and demonstrated experience that brings results in terms of measurable ROI.
265 +
Happy Clients
325 +
Projects Completed
20 +
Years of Experience
Our Process
Strategic Map for Rebranding & Refresh Services
Applause Digital develops rebranding solutions that power up your identity, make it more relevant, and enhance ROI based on business data. Our team of specialists combines market knowledge with innovative performance to provide meaningful brand change.
Brand Audit & Discovery
Current Brand Evaluation
Stakeholder Interviews
Audience Insights
Competitive Benchmarking
Strategy & Positioning
Brand Architecture
Messaging Framework
Visual Direction Planning
Target Market Alignment
Design & Development
Logo & Identity Design
Voice & Tone Guidelines
Website & Asset Planning
Brand Guidelines Creation
Rollout & Optimization
Internal Brand Launch
External Rollout Plan
Touchpoint Updates
Performance Monitoring
We Help A Diverse Clientele Result-Driven Sitecore Development
Government
We have helped leading government authorities in the USA with our rebranding and refresh services!
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the government sectors.
65 +
Clients across various government sectors.
See Case Studies
Healthcare
We have worked with leading healthcare organizations like Capital Health for our rebranding and refresh services.
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the home & living industry.
67 +
Clients across various home & living sectors.
See Case Studies
Business Consulting
We have helped several Businesses with Consulting services in USA.
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the corporate businesses industry.
86 +
Clients across various corporate businesses sectors.
See Case Studies
Technology
As a full-service rebranding and refresh agency, we love working with IT start-ups.
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the technology (IT) industry.
43 +
Clients across various technology (IT) sectors.
See Case Studies
Real Estate
We are your No. 1 go-to rebranding and refresh agency among famed real estate companies in the USA.
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the real estate industry.
46 +
Clients across various real estate sectors.
See Case Studies
Ecommerce
We have a number of ecommerce businesses like La’Telier Tutu Dance Wear to rock with our rebranding and refresh services.
Our Services include
Web Design & Development, Mobile App Development, Digital Marketing, SEO, Social Media Marketing, ERP Software Solutions.
10 +
Years of experience in the ecommerce sectors.
79 +
Clients across various ecommerce sectors.
See Case Studies
Our Client Testimonials
What Our Clients Are Saying About Us
Our Blog
What’s Happening in The Industry?
FAQs
All Your Queries in One Space
We have listed all your concerns about our rebranding and refresh services that you might have in mind.
What is the difference between rebrand and refresh?
A refresh redesigns your appearance, like logos, fonts, and colors, but does not change the nature of your brand. A rebrand is more comprehensive, that is, it incorporates a new strategy, messaging, and positioning. We help you determine the approach that can be used in your current goals and stage of development.
How should I know that my company needs rebranding?
In the event that your brand is old, incoherent, or no longer the kind of personality you are or the place you desire to be headed, then you are likely overdue for a rebrand. Our strategic audit defines the gaps and opportunities that can take your brand to the next level.
Is my rebranding going to confuse my old customers?
When it is done properly. Effective rebranding, in fact, brings about a feeling of trust. We guide you through a respectful change plan that leaves your audience in tow, not broken, but enhanced in their connection with your brand.
How long does it typically take to do a rebrand or refresh?
A brand refresh can take 4-8 weeks, and rebranding a brand may take 3-6 months. We tailor plans based on your needs, and we have everything under our control to ensure that the process becomes fluid and strategic.
What is your rebranding process?
We conduct brand audits, strategy, messaging, visual identity design, digital assets, and roll-out support, end-to-end. We combine knowledge, innovation, and implementation under one roof.
Can the rebranding of a business improve the performance of a business?
Yes--as a strategic purpose. A successful rebrand boosts perception, boosts positioning, and may even have direct impacts on engagement, loyalty, and revenue. There are direct results that we can monitor regularly among our clients.
Is rebranding an issue of logo or name change?
Not always. There are some moderate rebrands and some extreme ones. We consider what to keep and what to develop, and your brand will have a sense of renewal, but not forget by those who count.
Why not do a rebranding internally rather than hire a rebranding team?
Relabelling is risky. We offer professional insight, tested models, and innovative continuity, so your new brand is not just beautiful, but logically positioned and designed to deliver.
Catch the Success
Make Your Business Stand Out with Our Experts
Client satisfaction is one of our top priorities. At Applause Digital, our consistency, dedication towards work, and constant innovation have won us several accolades in the last decade.
Hire web designers and web developers in USA from Applause Digital to build highly responsive, scalable, and robust web applications with a touch of finesse.
